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  • TOP GRAPHIC DESIGN SERI..

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New Publication

scheme outstanding design books, spread latest design concepts.

EXCELLENT BRANDING IDENTITY!

publisher: highone publishing
ISBN:978-986-7022-77-6
Date:2014-4-1
Size:225*300mm,512P
Binding: hardcover
Language: English

Detailed introduction

Excellent Branding Identity
This book is a 186 works collection of brand identity. Branding Identity is a new conception. It is not a new word conjured by marketing and communication theorists but a concept that is significant to brand. In Ike’s widely accepted brand identity theory, there are three aspects: soul of brand, core identity of brand and extended identity of brand. However, actions speak than “theories”. How to have their brand stand out is the thing what designers should contemplate. Readers have the good fortune to be inspired by the actual cases in the book.