Packaging refers to the appearance of a product; it is what the consumers see first when they look at a product. Packaging has the power to impact the decisions of consumers, attract consumers for an initial purchase and repurchase, by showing simple but effective information, also by utilizing colorful, eye-catching, complicated, pure, harmonious or unique designs. Designing a package is a complex process, requires a lot of work. Designers need to know what the clients want, what’s the target of the product, who are the potential consumers and what they want, how can the product interest the consumers, how the product can be superior to the same kind of products that owned by other businesses, and so on. Based on the concept of the clients, bearing the consumer psychology in mind, designers need to integrate the finest graphic details, ranging from colors, shapes, patterns, geometrics, materials, fonts to typographies, and build a brand new image for the product. Let consumers be impressive and cheerful when they see the package.
Check out this book. You will find numbers of excellent packaging design cases. Read, appreciate and learn from it.