In 2017, TOP GRAPHIC DESIGN SERIES will collect outstanding graphic design works worldwide, display the latest status and trends of the g..

Design Information


Author:admin Date:2015-01-15 17:01:53




Conceived by 35 year-old Azerbaijani Adem Yunisov, the Baku 2015 logo brings together five core elements that have shaped the host country’s ancient and contemporary culture and aspirations:

Carpet: Added to UNESCO’s ‘Representative List of the Intangible Cultural Heritage of Humanity’ in 2010, Azerbaijani carpet weaving is a family tradition transferred orally and through practice among the country’s many carpet-making regions. This element of the logo reflects the importance of cultural heritage, diversity and creative expression, principles intrinsic to the Baku 2015 plans.

Flame: Azerbaijan is known as the ‘Land of Fire’. Baku’s modern LED-covered Flame Towers, which display the movement of a fire visible city-wide, and Yanar Dag, a natural gas fire which blazes at dusk, attract tourists from around the world, with visitor figures up three times in the past decade. The element represents Baku’s burning ambition to host Europe’s first ever European Games.

Wave: At 28 meters below sea level, Baku is the lowest-lying national capital in the world. It is located on the southern shore of the Absheron Peninsula, which projects into the Caspian Sea, also known as the world’s largest lake. Here Baku Port is the largest sea port, dating back to 1902. Today the capital of Azerbaijan’s unique geographic location continues to drive its economic, social and cultural development. This element symbolises the dynamic growth of the city on an east-west axis along the shores of the Caspian Sea, and the new wave concept for a European Games that will shape the future of sport on the continent.

Simurgh: A benevolent, mythical flying creature, the Simurgh is considered to represent the union between the Earth and the Sky, serving as mediator and messenger between the two. The element symbolises the connection that Azerbaijani people have with the natural environment, along with their warmth and hospitality that will welcome athletes, fans and officials in 2015.

Pomegranate: Famous in Azerbaijani food and heritage, the pomegranate has long symbolised fertility and abundance. This fifth element of the logo represents the ambition of Baku 2015 to bring together people from across Europe in a celebration of sport and to create a legacy for future generations.