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Logograma-- Logo Design for Dynamic Identities

ISBN: 978-988-13582-4-0
Publication date: 2014.11.01
Press: sandu
Pages: 240p
Hardcover: 215mm * 285mm
Binding: hardcover

Detailed introduction

 A well-designed logo is a crucial element of making a brand stand out. But in todays fast-changing world, a single logo is no longer sufficiently versatile. Varying a logo makes a brand identity richer and more expressive, though regardless of how the original logo is developed, its dynamic forms must still convey the core values of the brand. Logograma reveals the infinite imaginative possibilities within any given brand by providing an insight into how new logos are generated through changes in colour, form, typography, images and other elements in order to leave a lasting visual impression on the people who see them.